ddp design fair

Do you have a fun story about how you created your brand?

I was born and raised in Geoje Island, the hub of oyster production in Korea, and as the CEO of Toysand, I launched the company and brand in 2016 to solve the environmental problems in my hometown caused by oyster shell waste. The company was founded with the mission of passing on a clean and safe earth to future generations through the development of eco-friendly synthetic new materials upcycled from 350,000 tons of oyster shell waste per year, product manufacturing, and various services utilizing these materials.

I'm very curious about the products made from oyster shell waste.

After succeeding in developing an eco-friendly synthetic new material by upcycling oyster shell waste, we have been mass-producing and selling three types of products under the brand name Nature N: incense holders, DIY products (Figurine), and OEM products through various channels in Korea and abroad. We also provide services in four areas under the brand names of Toy Drama (education), Toy Art (art), Toy Party (indoor events), and Toy Festa (outdoor events). We have launched moon jar incense holders, octagonal bottle incense holders, and moon cluster plates as our own products, which are sold at Shinsegae Duty Free, the souvenir corner of the National Museum of Korea, our own online store, and Naver Smart Store.

Talk about your booth's special points and exhibit concept.

 The booth is designed according to the UPS (Unique, Pure, Simple) concept, which means that all products released by Toysand are unique. The products on display are unique in design with the motifs of Korean National Treasure No. 309 Moon Jar and National Treasure No. 258 Cheonghwa White Porcelain, pure in design with a subtle and cozy milky white color, and simple in design with simple curves and straight lines. I hope it conveys the value of the future environment and the unique beauty of Korea.

What would you say is the direction you want your brand to head in going forward?

With the vision of 'becoming a leader in the eco-friendly industrial ecosystem that recycles discarded oyster shells', we have been and will continue to focus on various experiments and technology development. We also aim to expand our sales channels overseas to Amazon in the US and Shopee in Southeast Asia, as well as enter high-end stores such as Shinsegae Duty Free and Lotte Department Store in Korea.