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Dizzie‘s Circular Packaging, Designed by Blond

Multi-use containers that can be reused 200 times
2023-10-1981

Waste-free, plastic-free packaging. That‘s what online grocery delivery company Dizzie set out to make when it said goodbye to plastic single-use containers. The result is a biocomposite, multi-use refillable packaging that says goodbye to fossil fuel-based plastics and the thoughtlessness of single-use disposal. London-based design studio Blond are the creators of this circular packaging.


 The groceries ordered from Dizzie are delivered to the customer‘s doorstep in a round tub. It‘s a deceptively simple cylindrical container, but it‘s not as simple as it looks. It had to be suitable for a variety of foods, and for transportation purposes, the containers had to be stackable with different capacities. It was Blond‘s job to make them simple and strong enough to be washed and reused over and over again, all with a non-plastic material. The seemingly plastic containers are made from wood fiber, a byproduct of wood processing, and biopolypropylene, which is derived from waste and residual oils. Thanks to this biocomposite, Dizzie‘s container is made of 98% renewable materials. The shape of the containers is cylindrical and stackable vertically. The stackable design is inspired by bento boxes, where the capacity is divided into thirds, but the diameter of the container remains the same and the height varies. So the largest container is the same height as the three smallest, and the middle container is the same height as the two smallest.

 

 While these plastic-free containers are designed for easy storage and transportation, they‘re not just another piece of disposable packaging to be used once and thrown away. It‘s a multi-use container designed and built for circulation, and once consumers have accumulated their containers, they are collected by Dizzie and washed in an industrial-scale dishwasher before being reused. Initially, the goal was to reuse them 200 times before they reach the end of their life cycle and are returned to the manufacturing plant to be remade into packaging. Dizzie discloses the number of plastic containers and the amount of carbion dioxide emissions that have been saved through this circular packaging in real time on its website.

 

*Source: Design Korea 2022-2022 Design Trendsdesignkorea.kidp.or.kr/bbs/board.php?bo_table=trend&wr_id=56&page=2


Blond Website: blond.cc

Dizzie Website: getdizzie.com

 

 

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